These are some really valuable pointers! Thanks for sharing, creators!
Here is some more insight pertaining to #2 for fellow readers:
Audience Personas are a powerful tool!
1 trick to make the most of your persona is to not only understand who they are now but also who they will be in the near future. By the time a reader absorbs the message of the content and puts it to practice, tomorrow has already come.
The message should speak to the mindrframe of the persona today and tomorrow as well