The evolution of a well-intentioned technology — Few inventions affected our relationship with technology as much as push notifications have. Before modern-day notifications, most of us felt in charge of deciding when we want to use and interact with technology, but now, technology is largely making that decision for us. It’s easy to blame technology, but it’s…

Yes, yes indeed, I wanted to receive 10⁹ emails in a span of 24 hours. How did you know? Kudos. — Heck Nah! ANOTHER EMAIL? Bruh, where is the ‘Report as Spam’ button? We know we all have gone through this blood-boiling experience multiple times. Take the hint, dude. Imagine so many people are fed up with saying that to pursuers, but if these incessantly emailing corporates were Homo sapiens, they’d…

Creators and Marketers need to stop using standardized, generic CTAs, or only crickets will land on their page. — Concerts are fun. DJ parties are fun. An immersive, sense of theater, and coming together of unique individuals are the DNA of memorable experiences. But heavy hangs the pull of the entertainer. How’s your crowd work? ‘Are you having a good time?’ is a classic. ‘Everyone raise your hands in…

Startups have a scrapyard problem. Rising from the ashes of sleep-deprived nights, trying to deliver on promised utility, turbocharged with caffeine, innovation at startups takes center stage. In this tunnel vision, the content engine at a lot of these organizations seems to resemble a scrapyard. Meeting docs, communication memos, user…

How to make your headlines sizzle — Many writers get the headline all wrong. We’ve been taught that the sole purpose of your headline is to grab the reader’s attention. Sure, that’s part of it. But the main goal of your headline is to get someone to read your subheading. And the goal of your subheading is…

Lessons from Harry’s Marketing Examples Let’s jump right into the tips. To make your first sentence compelling? Make it short. The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either. 2. Add a few words to your call-to-action…

Today, Differentiated Experiences are the cornerstone of effective marketing, and the old ways are up to no good anymore in engaging and retaining customers. As Marketers grapple with the shifting paradigms of customer expectations and try to charter a way to take marketing efforts to newer heights, leveraging black-hat techniques…

“Once you publish a blog post, you have to email as many influencers as possible,” he tells the guy next to him, “and ask them to share it on their social media.” I know I should mind my own business and stop listening to their conversation. But overhearing strangers in…

6 SEO strategies that worked well for me — With a lot of people publishing high-quality content every day, it’s tough out there for SEO professionals and content marketers. It’s nearly impossible to make your content stand out in the oversaturated market. And winning a top SERP position remains a challenge. However, strategically ranking for a target keyword is…