Yes, yes indeed, I wanted to receive 10⁹ emails in a span of 24 hours. How did you know? Kudos — Heck Nah! ANOTHER EMAIL? Bruh, where is the ‘Report as Spam’ button? We know we all have gone through this blood-boiling experience multiple times. Take the hint, dude. Imagine so many people are fed up of saying that to pursuers but if these incessantly emailing corporates were homo sapiens, they’d…

Creators and Marketers need to stop using standardized, generic CTAs, or only crickets will land on their page. — Concerts are fun. DJ parties are fun. An immersive, sense of theater, and coming together of unique individuals are the DNA of memorable experiences. But heavy hangs the pull of the entertainer. How’s your crowd work? ‘Are you having a good time?’ is a classic. ‘Everyone raise your hands in…

Startups have a scrapyard problem. Rising from the ashes of sleep-deprived nights, trying to deliver on promised utility, turbocharged with caffeine, innovation at startups takes center stage. In this tunnel vision, the content engine at a lot of these organizations seems to resemble a scrapyard. Meeting docs, communication memos, user…

Today, Differentiated Experiences are the cornerstone of effective marketing and the old ways are up to no good anymore in engaging and retaining customers. As Marketers grapple with the shifting paradigms of customer expectations and try to charter a way to take marketing efforts to newer heights, leveraging black hat…