The creator economy opened a multiverse of content usurpers. The curator economy propelled it even further. When it comes to TV shows, movies, Ted Talks, and basically anything media-first, curation placed a spotlight — on pretty much everything. …

“1 Grande white chocolate Frappuccino please!” I place my order before sitting across from my best friend. I had not seen her in a couple of years and while staying connected digitally has its perks, conversations and moments are best experienced in person. Reminiscing over college, dating life, and career…

The aging king is paving way for the prince to take up the mantle — For many years, content marketing has been a mainstay for businesses looking to attract, engage and delight customers across various touchpoints. When done right, an optimal content strategy can further brand awareness, bolster digital engagement and trustworthiness, reduce customer support tickets raised and improve advocacy of products and services. …

Despite the accelerated infiltration of Digital Products in our day to day, Accessibility remains an add-on. — User Experience is neither an undercurrent of Digital Products nor Design of said Products; but is a multi-sensory paradigm- one that takes form in the mind. Despite that, the mental modeling of Digital Products seems to downplay the role and importance of Accessibility and Inclusion. The power of the Web…

Roles: Product Designer, UX Researcher Method: Double Diamond Process Project Duration: 2 weeks 1. Background What is the E-commerce industry? E-commerce (otherwise known as electronic commerce) is the process of buying and selling goods and services over the internet. These transactions can be either directly from the business to the consumer (B2C), or business to business (B2B)…

Delivering a Transformative Digital User Experience- one that is seamless and intuitive for the end-user is paramount to the role of UX Designer. However, when business KPIs trump the best interest of the users, some Product Developers & Designers may resort to deploying Dark UX patterns. These deceitful tactics dupe…