We know we all have gone through this blood-boiling experience multiple times.
Take the hint, dude.
Imagine so many people are fed up with saying that to pursuers, but if these incessantly emailing corporates were Homo sapiens, they’d straight up be getting pepper-sprayed.
I suspect, that many of us only have an email address because we need them to sign up on platforms we want to use.
A quick question to ask ourselves: If all sign-ups are replaced with keychain phrases, would email still be this frequently used?
Email is an old fart.
Innovation is the backbone of software.
Get these two together and birth the next generation of global communication tool.
The frustration with the as-is state of email; lack of transparency; lack of user control; and lack of iterative improvements have all led email to be a paralyzed tool.
Worse still, are the practices of Inbox Invaders. ‘It is good to be bad’ is only good as movie dialogue, meant to be enjoyed with the rose-colored glasses we put on when enjoying entertainment; not to be implemented out in the real world.
- According to Inbox Invaders, it is ok to spam.
- According to Inbox Invaders, it is ok to be manipulative & deploy dark UX patterns.
- According to Inbox Invaders, it is ok to add to mailing lists without prior consent.
Now, of course, not all companies that leverage email as a tool of communication and marketing deploy dirty tactics, but for those that do, one cannot simply ‘Wingardium Leviosa’ their ass away.
Inbox Invaders are aggravating, infuriating, irritating, and downright pitiful. Their wretched existence is everything that is wrong with marketing and why such a creative and meaningful profession gets a bad rep.
Clearly, the signs of frustration and a need to bring a change are there.
Tools such as Inbox Shield are empowering digital users today to restrict, block, or allow receiving emails from particular senders right from the get-go. OnMail is a new email service that brings the same control front and center as well. Hey also supports email screening.
But email screening is only one frontier fortified against Inbox Invaders.
Tools such as DuckDuckGo, SimpleLogin, iCloud+ etc. arm day-to-day users with further power-ups to tackle unwanted guests.
Inbox Invaders need to understand that the need to develop tools or features like these, in the first place, stems from the unwarranted harassment practices that have driven individuals to the point of insatiable rage. Forget development, the high adoption rate of these tools in itself speaks volumes.
Inbox Invasion Creates Awareness
Inbox Invaders got one thing right, however. The spammy practices and incessant messaging make the receiver aware- AWARE OF EXACTLY WHICH COMPANIES TO AVOID.
Content Recall is not an easily achieved feat and to be on the mind of the consumers at the time of the purchase is critical, yes; but better messaging practices have to be adopted.
Dear (Not) Inbox Invaders
The insurgence of these tools is just a wake-up call and these tools are not barriers to communication progress, but act as a voice of the end-users to do better; to break the mold, and modernize the marketing messaging practices which empathize and understand the concept of content fatigue.
