The creator economy opened a multiverse of content usurpers. The curator economy propelled it even further. When it comes to TV shows, movies, Ted Talks, and basically anything media-first, curation placed a spotlight — on pretty much everything. …

Touted to be one of the best productivity techniques, the Pomodoro brings immense utility to the table. But it might have arthritis. What is the Pomodoro Technique? Developed by Francesco Cirillo, the Pomodoro Technique is a time-management strategy that aims at boxing in the execution of tasks, segregated with frequent short breaks for fighting mental…

Copywriting is that tool that will make your product as enticing as a dinner date in Rome, or when done incorrectly, turn your product into rotten meat in a bag. — Content is king. A famous line in the marketing sphere but one that I believe to be incomplete. Content is king; Copywriting is his handler. There, fixed it. Copywriting is that tool that will make your product as enticing as a dinner date in Rome, or when done incorrectly, turn…

If one truly wants to understand the dynamism of the marketing profession, one needs to look no further than the Ad World Conference. Ad World understands the connecting dots that make up the marketing space, hence the no-fluff, insightful nuggets from all intersections in marketing are front and center. Here…

Digital Minimalism is not a point in time, but rather a ray that you walk consistently on to reap the benefits for a more fulfilling life. However, there is no touchdown on a helipad to this way of life. Digital Minimalism refers to the art and practice of implementing the…

Will ‘No Ads’ continue to be a boastful feature for digital products for years to come? — The wildfire growth and development of digital products is a sign of flourishing innovation. Making a best-in-class digital product, however, is just a single lego block and other lego blocks are needed to imbue strategic vital capabilities, minimize churn, and increase digital revenue. One such piece of the puzzle is…

Yes, yes indeed, I wanted to receive 10⁹ emails in a span of 24 hours. How did you know? Kudos — Heck Nah! ANOTHER EMAIL? Bruh, where is the ‘Report as Spam’ button? We know we all have gone through this blood-boiling experience multiple times. Take the hint, dude. Imagine so many people are fed up of saying that to pursuers but if these incessantly emailing corporates were homo sapiens, they’d…

Sometimes old ways are the best, and Social Media platforms need to turn back time to find a balance between social, media and advertising. — Did Digital Advertising industry murder itself? At the start of this year, you made a resolution to start running. You searched the online marketplace for running shoes that fit your needs and found the pair you’d like to buy. As you are browsing your social media feed the next day…

Wandering is the conduit that moves the information receiver from a passive state to an active, action-oriented stage. — I am currently taking a Digital Books hiatus, and my first stop is Hyper Focus by Chris Bailey. Well, not so much of a hiatus; more of a shaken not stirred approach to my reading habit. In recent years, I have been holed up in the comfort space of buying…