Content marketing habits are the power source of your creativity. While the good ones are your pillars of strength, the bad ones push you down a negative spiral. To ensure your content engine has lift off, here are the 5 worst ones to avoid: 5 Content Marketing Mistakes 1. Having A Content Dumping Mindset The content bubble is inflating faster…

Captivating writing is the white shirt in your content wardrobe. Even alone, it stands strong to the tallest expectations of your readers — and can further complete your get-up when paired with a powerful headline, riveting storytelling, Search Engine Optimizations(SEO), smooth User Interface(UI), and moving imagery. However, where writing and…

“1 Grande white chocolate Frappuccino please!” I place my order before sitting across from my best friend. I had not seen her in a couple of years and while staying connected digitally has its perks, conversations and moments are best experienced in person. Reminiscing over college, dating life, and career…

Writing is infused with creativity and still demands structure. What gives? — Doesn’t creativity in itself mean a free-flow of artistic expression, of thoughts and ideas? Quite a paradox! As I hope to provide better value to readers and make writing a more consistent, enjoyable practice for myself, I looked at what makes my writings more impactful and error-free. Here are all…

Creators and Marketers need to stop using standardized, generic CTAs, or only crickets will land on their page. — Concerts are fun. DJ parties are fun. An immersive, sense of theater, and coming together of unique individuals are the DNA of memorable experiences. But heavy hangs the pull of the entertainer. How’s your crowd work? ‘Are you having a good time?’ is a classic. ‘Everyone raise your hands in…

There are some socials out there that have evolved over the years to become a central part of our daily lives. What if that is our blindspot? — This old adage is widely known: you are the summation of, on average, the 5 people you spend time with. I am, today, postulating, that you are the average of 5 social media you spend your time on. What you choose to spend your time on, matters. Your choices will…

Your brain is compartmentalized to address different areas of your life. So should your operating environment. — As I power through the hours, charged up by morning coffee, I wear multiple hats- and undertake various actions that define and shape my day. Between listening to the birds chirping, flipping through the pages of several novels, listening to podcasts, taking notes, and reading tens of Medium articles, I…

The creator economy opened a multiverse of content usurpers. The curator economy propelled it even further. When it comes to TV shows, movies, Ted Talks, and basically anything media-first, curation placed a spotlight — on pretty much everything. …

Touted to be one of the best productivity techniques, the Pomodoro brings immense utility to the table. But it might have arthritis. What is the Pomodoro Technique? Developed by Francesco Cirillo, the Pomodoro Technique is a time-management strategy that aims at boxing in the execution of tasks, segregated with frequent short breaks for fighting mental…