As more and more enterprises push innovative products that break the ceiling of what’s possible with tech, a worrisome trend is emerging. Companies are offering cutting-edge features to only a subfraction of the market. Take Apple AirPods, for example. With beyond impressive Active-Noise Cancellation(ANC) and industry-leading transparency mode, the Apple…

A 4-step approach to take before you begin creating a content strategy — Content Marketing has been a staple strategic initiative for all digital-first organizations to generate leads, improve positioning, garner SEO benefits, and help potential customers make an informed decision for well over a decade. But your content calendar and platform mix are not strategy. Before you can build a high-impact content…

Content is the arch nemesis of inertia, and any content that delivers limited value or fails to inspire action should be regarded as pollution to good content. Are your content-driven results shrouded in smog? Here are 3 ways to better architect your content marketing efforts for 2023 and beyond: 01. Authenticity over Virality Virality…

Content marketing habits are the power source of your creativity. While the good ones are your pillars of strength, the bad ones push you down a negative spiral. To ensure your content engine has lift off, here are the 5 worst ones to avoid: 5 Content Marketing Mistakes 1. Having A Content Dumping Mindset The content bubble is inflating faster…

Captivating writing is the white shirt in your content wardrobe. Even alone, it stands strong to the tallest expectations of your readers — and can further complete your get-up when paired with a powerful headline, riveting storytelling, Search Engine Optimizations(SEO), smooth User Interface(UI), and moving imagery. However, where writing and…

“1 Grande white chocolate Frappuccino please!” I place my order before sitting across from my best friend. I had not seen her in a couple of years and while staying connected digitally has its perks, conversations and moments are best experienced in person. Reminiscing over college, dating life, and career…

Startups have a scrapyard problem. Rising from the ashes of sleep-deprived nights, trying to deliver on promised utility, turbocharged with caffeine, innovation at startups takes center stage. In this tunnel vision, the content engine at a lot of these organizations seems to resemble a scrapyard. Meeting docs, communication memos, user…

Writing is infused with creativity and still demands structure. What gives? — Doesn’t creativity in itself mean a free-flow of artistic expression, of thoughts and ideas? Quite a paradox! As I hope to provide better value to readers and make writing a more consistent, enjoyable practice for myself, I looked at what makes my writings more impactful and error-free. Here are all…

Creators and Marketers need to stop using standardized, generic CTAs, or only crickets will land on their page. — Concerts are fun. DJ parties are fun. An immersive, sense of theater, and coming together of unique individuals are the DNA of memorable experiences. But heavy hangs the pull of the entertainer. How’s your crowd work? ‘Are you having a good time?’ is a classic. ‘Everyone raise your hands in…